There is nothing quite like that feeling of walking out of the salon with fresh, vibrant color. But as the days go by, the dreaded "fade" begins. Whether you’ve gone for a bold copper, a icy platinum, or a rich chocolate brown, you want that investment to last.
As stylists at Jolieden Beauty we get asked all the time: "How do I stop my color from washing down the drain?" Here are 5 expert tips to keep your shade salon-fresh.
1. The 48-Hour Rule
After your appointment, wait at least 48 to 72 hours before washing your hair. The cuticle needs time to fully close and "lock in" the pigment. If you wash it too soon, you’re essentially rinsing your money away.
2. Turn Down the Heat
Hot water is the enemy of hair color. It opens the hair cuticle, allowing color molecules to escape. Try rinsing with lukewarm water, or better yet, a cool blast at the end to seal the shine.
3. Use Sulfate-Free Everything
Sulfates are harsh detergents that strip away natural oils and hair dye. Invest in a professional, sulfate-free shampoo.
4. Wash Less, Use Dry Shampoo More
Every time you wet your hair, you lose a tiny bit of color. Try to stretch your washes to 2 or 3 times a week. A high-quality dry shampoo will be your new best friend for those in-between days.
5. Protect from the Sun and Heat Tools
UV rays and flat irons can "cook" the color right out of your strands. Always use a heat protectant spray before styling and consider a UV-protectant hair mist if you’re spending the day outdoors.
Ready for a refresh? If your color has lost its spark, our experts at Jolieden's Beauty Bar are here to help. From gloss treatments to full transformations, we’ll make sure you leave feeling like your best self.